Due to the displacement of traditional marketing by digital marketing, the businesses are obliged to understand it and improve their strategies in order to reach the increasing online customers. For that, the thesis, theoretically, is defining the digital marketing, its strategies, its media and its methods, while practically, it studies how APPLE iNC, DOVE, SAMSUNG, NETFLIX and TESLA put the theory in practice through their adopted strategies and campaigns. Also, it specifies the services provided by GOOGLE that can be used to take the business online.
Digital marketing: take your business online through google services and SMM
REFFASS, ZINEB
2018/2019
Abstract
Due to the displacement of traditional marketing by digital marketing, the businesses are obliged to understand it and improve their strategies in order to reach the increasing online customers. For that, the thesis, theoretically, is defining the digital marketing, its strategies, its media and its methods, while practically, it studies how APPLE iNC, DOVE, SAMSUNG, NETFLIX and TESLA put the theory in practice through their adopted strategies and campaigns. Also, it specifies the services provided by GOOGLE that can be used to take the business online.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14240/99511