Il dynamic pricing applicato al settore ricettivo

In this forum, the dynamic pricing strategies are discussed in an attempt to understand what are the determining factors that define the value of a room in low and peak seasons. The first chapter underlines the different tariffs in the accommodation sector giving importance to the yield management and revenue management tools. The second section of the research goes into details on what concerns the pricing strategies according to the different customers and the different periods of the year. In the chapter has also been analyzed the price discrimination adopted, in particular, the dynamic pricing. The final chapter, on the other hand, will be devoted to a more concrete analysis of the subject, observing and commenting a study carried out in 2009 by some Ph.D. students of the Cornell University School of Hotel Administration. It analyses the pricing strategies implemented by more than 60.000 U.S. hotels during the years 2001- 2007, when a period of decline and then and economic boom took place. It particularly focuses on hotels setting prices lower or higher with respect to competitors' ones and explains the effect of this decision.