Logistics strategies to realize the potential of e-commerce for small and medium-sized enterprises: the "Svinando" case study

The greater availability and use of ICT tools that allow access to the Internet have shifted part of the consumption from the retail segment to the online segment, generating the phenomenon that today is called ¿e-commerce¿. This thesis aims to analyse the presence and evolution of e-commerce in small and medium-sized enterprises, with a focus on small Italian wine producers. The intent is to describe the logistics strategies available in order to exploit the potential of e-commerce. The first part defines and analyses the e-commerce sector, starting from a brief history of e-commerce, and examining the current European and Italian situations. Subsequently, the thesis takes into consideration the e-commerce of wine, introducing the case study of the Svinando platform, for which an analysis of the logistics is provided.