Analisi Tre casi dell'Industria cinese Automotive

China remains the world's largest automotive market and automotive manufacturing country since 2009. In 2015, the total output and sales of vehicle units both exceeded 20 million. From 2004 to 2015, the compound annual growth rate was over 10%; by 2020 the market is estimated to reach 22 million units, which will be larger than the North American and European markets combined. The Chinese government has played a central role in the growth of China's automotive industry. These supports are not just from the new regulations, but also in the development of China's five year plans. In here we select three domestic automotive manufacturers to start the research.They all have their own characteristics and occupies important position in their respective fields.Like the first chapter introduced,Geely is the largest domestic automotive manufacturer,get into the top 10 of sedan sales in 2016.BYD is the largest producer in new energy car area, accounting for 30 percent of the market share in 2016.Great Wall motors become the top 1 in suv sales just used 5 years.These three brands representing the most typical Chinese auto companies, From the analysis of company status and SWAT analysis in chapter 3 in this thesis,We can have a better understanding of China's local manufacturers and the future of China 's automobile market.