Impact of internet marketing on small businesses

In today’s world, with the development of information and communication technology, the marketing method has also changed. The Internet has provided an exceptional opportunity, especially for small to medium-sized enterprises. Internet marketing is a new way of doing business electronically. It moves organizations beyond the physical limitations of their traditional distribution channels and creates a worldwide virtual community in which small and medium-sized companies can compete with large enterprises. This thesis reviewed the history, definitions, and tools of internet marketing to examine the impact of internet marketing use by small business enterprises on marketing success.