Crisi post Covid-19, relative strategie attuate nel settore del turismo e l'importanza dello sviluppo del capitale umano turistico

Since the beginning of the Covid-19 global pandemic in January 2020, the tourism sector has been suffering due to travel restrictions and countries lockdowns to cope with the global health emergency. Domestic and international tourism activities have been limited or suspended, hoping for an epidemic curve decline. “The Covid-19 virus is a global flu pandemic spreading to over 180 countries, infecting more than 1.98 million people and accounting for 126 753 deaths worldwide, and its impact has significantly affected tourists' behaviour” (Matiza, 2020). The present dissertation aims to empirically analyse what tourist sites have been doing to deal with the crisis post-Covid-19 pandemic, focusing on promotional websites and their linguistic and visual strategies used to attract potential tourists that now need more than ever, to be attracted back in the sector. Both texts and visual elements amplify the message and give together a great impression of reality. In the digital age, tourists can virtually experience a holiday, and this is something promotional websites exploited at the most to involve people during lockdowns, thanks to interactive multimedia captivating activities that prepare tourists for future travels. A brief historical introduction shows the importance of tourism in international markets and its role as one of the fastest-growing economic sectors. The global tourism decline harmed national economies; many small businesses and jobs risk disappearing without a strong tourism sector. After damaging events such as a pandemic is, tourists are influenced on their travel intentions due to their risk perceptions regarding health, psychological, social issues. The health risk is one of the most severe factors affecting tourists' travelling future choices. One of the main ways tourism sites, airlines, ferries and railway companies have reinvented themselves is by applying new sanitation strategies to reassure tourists on the law infection risk in public places. Informing travellers of those strategies seems essential when dealing with risk perceptions. Despite the post-Covid-19 tourism crisis, the sector is expected to expand in the coming years, mainly because of the attractive Tourism Human Capital development.