The Crucial Role of SEO in Web Marketing

Search Engines Optimization (SEO) is ¿the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines¿ (www.studio-solution.com). The present thesis is a result of a three month internship that I did in England, at a company called Studio- Solution.com that specializes in providing e-business solutions like web designing, web programming and web development for the use of a variety of companies. These companies are aiming to increase their online presence, and with this in return, their sales. The better optimized a page is, the higher ranking it will gain in search engine result listing. The main task of search engines is the storage of an infinite number of documents that have to be analyzed at a great speed in order to pursue a certain scale of priorities. The user of search engines must know exactly which ¿keywords¿ to use so as to hit the target. Other important points for SEO are to develop good links, to update the contents and to create a site architecture that involves technical, aesthetic and functional criteria. In conclusion, the basic goal for SEO is to make a website more visible to search engines. Generally internet marketers have to come up with contents that can convince the users to interact, to read or to effect other things which will mark the site as very important to users' eyes.