The thesis explains and emphasizes the importance of a well-structured marketing strategy and the implementation of digital communication channels to further enhance its effectiveness. Word-of-mouth is no longer sufficient; therefore, companies must invest in the creation of online content to reach the widest possible audience. To achieve this, is essential to maintain a professional social media profile and website – developed with a SEO perspective – along with a consistent brand identity.
The thesis explains and emphasizes the importance of a well-structured marketing strategy and the implementation of digital communication channels to further enhance its effectiveness. Word-of-mouth is no longer sufficient; therefore, companies must invest in the creation of online content to reach the widest possible audience. To achieve this, is essential to maintain a professional social media profile and website – developed with a SEO perspective – along with a consistent brand identity.
Digital Marketing and SEO: The Case Study of Helitec
DORIA, AMBRA
2023/2024
Abstract
The thesis explains and emphasizes the importance of a well-structured marketing strategy and the implementation of digital communication channels to further enhance its effectiveness. Word-of-mouth is no longer sufficient; therefore, companies must invest in the creation of online content to reach the widest possible audience. To achieve this, is essential to maintain a professional social media profile and website – developed with a SEO perspective – along with a consistent brand identity.| File | Dimensione | Formato | |
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Digital Marketing and SEO The Case Study of Helitec.pdf
non disponibili
Dimensione
1.06 MB
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Adobe PDF
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1.06 MB | Adobe PDF |
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https://hdl.handle.net/20.500.14240/7076