”Neurocopywriting. I testi pubblicitari come strategia manipolativa nel campo del turismo”

Neurocopywriting - a way to write texts based on a combination of academic editing and psycholinguistics (Maiorova, 2020; Morel, 2018). In fact, neurocopywriting originates from neuromarketing. It is based on a psychological approach to the text, applying the achievements of neuroscience and cognitive psychology to better achieve the communicative goal of advertisers, that is, to sell some product or service. Despite the fact that neurocopywriting has become a new trend in writing advertising texts, there is no its precise definition, nor the author that coined it. Taking into account that neurocopywriting is extremely efficient in writing advertising texts, it was chosen as the question of research of this thesis.