Italians do it better, prototipo di un evento

This dissertation tries to define the theoretical and practical basis of a project. The project’s name is “Italians do it better” and its aim is to qualify again Italy’s image first of all through Italian people and then all over the world. It will be developed in three different thematic areas, using different skills: from marketing to semiotics, from sociology to economy. In these pages there is a prototype, studied on some solide theories and presented there with some visual mock up. The attended results are some defined basis that, in some years, could evolve in a real event.