STRUTTURA ORGANIZZATIVA: IL CASO ALIBABA

The organizational structure is important for any growing company to provide guidance and clarity on responsibilities and reporting relationships. Having a well-defined organizational structure helps allows you to: improve decision making and communication, help with employee engagement, provide a visual directory and it serves as a management planning tool. I therefore chose to use the Alibaba business model as a case study in my thesis because I strongly believe in the success of this company. In the second and third chapters I have chosen to analyze in detail the types of business models and the organizational structure. In the fourth, fifth and sixth chapters, I first focused on a general over view of the company, then I went into its organizational structure and in comparison with the main competitor Amazon.