UNITesi

This thesis analyse the importance of Big Data analysis used by companies able to implement their business with it. In the first part there is a deepening into the strategies adopted by companies and empirical data the support that type of analysis. The second part talks about the Automotive industry and its relationship with Big Data, the benefits and boost that they give to the whole sector. The third part talks about my experience in BMW Group especially every step for the launch of a new vehicle and how Big Data are integrated in it. ​

This thesis analyse the importance of Big Data analysis used by companies able to implement their business with it. In the first part there is a deepening into the strategies adopted by companies and empirical data the support that type of analysis. The second part talks about the Automotive industry and its relationship with Big Data, the benefits and boost that they give to the whole sector. The third part talks about my experience in BMW Group especially every step for the launch of a new vehicle and how Big Data are integrated in it. ​

Big Data Analytics and Automotive Industry: a perfect match. The BMW Group case study

ROSSATO, ANDREA
2019/2020

Abstract

This thesis analyse the importance of Big Data analysis used by companies able to implement their business with it. In the first part there is a deepening into the strategies adopted by companies and empirical data the support that type of analysis. The second part talks about the Automotive industry and its relationship with Big Data, the benefits and boost that they give to the whole sector. The third part talks about my experience in BMW Group especially every step for the launch of a new vehicle and how Big Data are integrated in it. ​
MANAGEMENT "VALTER CANTINO"
BUSINESS ADMINISTRATION
ENG
This thesis analyse the importance of Big Data analysis used by companies able to implement their business with it. In the first part there is a deepening into the strategies adopted by companies and empirical data the support that type of analysis. The second part talks about the Automotive industry and its relationship with Big Data, the benefits and boost that they give to the whole sector. The third part talks about my experience in BMW Group especially every step for the launch of a new vehicle and how Big Data are integrated in it. ​
SELLA, Lisa
IMPORT DA TESIONLINE
Corso di Laurea Magistrale
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14240/30552