Percezione ed efficacia della Responsabilità Sociale d'Impresa

The main purpose of this thesis has been to know and analyse what is CSR. In the starting phase, I have been looking for the various definitions, positive and negative, of the subject during the years, starting from its history in the early 19' century to its modern definition. After that I have tried to see what is confounded as CSR, whether it is a different behavior, and seen two theories about the control of companies. Seen how companies can communicate CSR, through certification, business models, and frameworks, we will see the perception of companies certificated as B Corp. In the ending, we will see examples of sustainability reporting stated by different companies to see how the behaviour might change in different fields of business., The final survey’s purpose is to see how do people react to the concept and what do they know of the issue. Its purpose is to help to understand how people perceive the idea, and how it can be effective in the daily life when having the opportunity to choose different products or services.