Analisi dei fattori di successo che permettono alle aziende di medio e piccole dimensioni di diventare delle multinazionali in tempi rapidi

LESSONS FROM FAST GROWING MIDSIZED ENTERPRISES: TAKING THE EXAMPLE OF THREE ITALIAN ENTERPRISES THAT NOW ARE LEADERS ON THEIR RESPECTIVE MARKETS: The reason why I have chosen this topic is that it would be really interesting to understand if there are common factors or common actions that a company can do to pass from a small/medium enterprise to a big size one. I consider this as a subject really important for me as my father owns a company that became along the time a big-sized enterprise, with more than 1400 employees. Studying the ways of how other companies became so big, in such a fast way, is really fascinating. This is even more interesting if we study the cases of enterprises that are now some of the most important ones in the Italian market in their respective sectors. I have chosen the Italian market because I think that it represents one of the most curious market regarding the SME. Its economy is mostly based on these kinds of companies and I will analyze its characteristics of this market later in my thesis. Understanding why companies have different growth patterns and why there are companies that don't make it to the next level will build my reflexion (are these companies not solid enough or they just don't want to become bigger? Do they have the right organization structure? Etc.). Hence, the methodology I used is based on an analysis of three companies, that are now leaders in their markets, trying to find common factors in their past growth. I will start by defining what is a SME and what it represents in the different markets of the world (especially in Italy). Then I will consider the Italian market and show how it is really based on ¿district¿ (there are ¿real¿ districts in different geographical parts of Italy where companies produce the same kind of products or components). I will finally analyze three enterprises now leaders in their respective markets . After introducing these companies I will study their histories and their success factors. The choice of the three companies is based on the fact that in my opinion they represent the cases of fast growing mid-sized enterprises in the Italian market. The companies chosen are: Luxottica ( manufacturer of sun glasses), Brembo ( principally car brake producer) and Geox (shoes maker). All the three enterprises are now leaders in their respecting markets and obviously cannot be consider as SME anymore. I want to study from their history and their experiences how they became leaders in their fields. Did they have some common points on their managerial decisions, when they were considered back then as ¿SME¿? From these common managerial decisions and common factors of success I will finally analyze if different theories can be applied to the different companies to implement these decisions. If any common points are observed, in order to succeed, can we say that different theories apply to companies that want to implement such success driven decisions?