Role Of Digital Transformation In Entrepreneurship

Digital transformation has utterly changed the entrepreneurial ecosystem. This digital era has forced start-ups and SME to adopt new cutting-edge technologies to stay at the same pace with the competitive market, which is being disrupted by new sophisticated digital technologies like Generative AI, which is reshaping the way businesses are operating worldwide. This research aims to investigate the role of digital transformation on entrepreneurship. Through qualitative research, this paper examines the implication of technological transformation in entrepreneurial success. Additionally, this research highlights the impediments, relationships, and attitudes of entrepreneurs in adopting digital transformation (DT). The methodology adopted is based on a comprehensive systematic literature review which rigorously analyses various scientific articles on digital entrepreneurship, digital transformation, and generative AI. The findings show that digital transformation has a profound impact on entrepreneurial innovation and business strategy. Keywords: Digital transformation, entrepreneurship, start-ups and SME.