Innovation and Technology in labelling

This thesis delves into the remarkable impact of Automatic Identification Technologies (AIT)— such as QR codes, RFID, barcodes, and contactless payment systems—on the rapid technological advancements seen, especially after the COVID-19 pandemic. The study explores current trends in adopting these technologies, noting forecasts for 2024 that suggest nearly 89.5 million Americans will use QR codes on their smartphones. This trend indicates how quickly people are becoming comfortable with these tools. In addition, the thesis also shows how these technologies improve marketing strategies, increase the efficiency of supply chain management and make secure and contactless payments to be possible. Through the integration of the existing literature and recent data, the research combines both qualitative and quantitative data to evaluate the consumer adoption rates, perceptions and the business implications across various industries. The findings illustrate a marked transition to digital labeling and contactless solutions, a clear consumer choice for seamless, efficient and safe shopping experiences. The results also emphasize the vital role of user trust and data privacy as the key factors affecting the uptake of AIT. This research offers crucial guidance to companies that want to utilize RFID, barcodes, and QR codes to create an interactive experience for customers and to adjust to the changing post- pandemic market.