L'IMPATTO DEL COMMERCIO ELETTRONICO SULL'ESPERIENZA DEL CLIENTE IN UN AMBIENTE DI BUSINESS GLOBALE IN MUTAMENTO

The emergence of the E-commerce sector has offered several advantages to both buyers and merchants. The significance of E-commerce in modern life will be discussed in this paper because it has transformed the customer shopping experience by bringing an accessible and flexible shopping experience with a wide selection of product offers, competitive prices, a quicker buying process and safer transactions to help customers save time. Understanding the various forms of E-commerce is essential for companies that are trying to have a strong online presence and meet client demands. Building a trustworthy relationship with customers may be accomplished by analyzing different customer groups and their expectations. Although E-business has numerous advantages, there are challenges when the organization is dealing with security and privacy problems, shipping issues, returns and refunds, competition in the digital marketplace. With the help of an examination of the Amazon case, we can learn more about the leader in the E-commerce industry and how the business overcame obstacles in the age of digital disruption.