La promozione turistica online: un'analisi statistica sul confronto tra Italia e Regno Unito.

Nowadays using the internet has also become essential to promote and to attract more people, especially foreigners, to visit their country. So now all the sites have become multilingual and therefore more languages a site is translated better is. It is not enough only English even if it is an international language. With this thesis I intend to make a comparison between Italy and the United Kingdom with regard to the way they promote it online, from the official website to promote tourism to the social media presence, to see the differences in how to structure the information within the website and how people in different age groups perceive these differences through a questionnaire. Surely even in a tourism promotion web site it is also very important that the site is easy to use, and the consumer's ability to interact with the site for more information. Through the questionnaire I would like to understand what specifically people look into a website to promote tourism, though the importance of being present on the web promoting is perceived by all age group and if it is important for them that there is a connection to social media pages. Finally I would like to understand if it is important to people the presence of other foreign languages besides English in a website, a video and in a social media page to promote tourism for having access to a larger number of potential tourists.