Analisi sociologica in relazione all'aspetto esperienziale del consumo di cibo: focus sui processi comunicativi del food sostenibile

My idea within this paper is to investigate the overall changes that over time have taken place in the food consumption; in fact, the orientation in food consumption across periods has gone through much transformation, and we can say that those changes are influenced by the relevant socio-economic situation. I will therefore take into consideration the food topic so to analyze it by investigating the status of today's society, which can also generate new trends. Also, the experiential factor in food consumption is the focal point to be considered. In addition to living the food consumption as an experience, individuals are increasingly moving towards healthy, sustainable and consciousness in food consumption, the specific trend being originated from a specific lifestyle. In this regard, it is necessary that the food companies are ready to plan their marketing communication in such a way that consumer values around food are met and therefore can favor the choice of buying sustainable food.