Lo Scandalo del Dieselgate: un'analisi sull'impatto della reputazione aziendale e sull'industria automobilistica globale.

In an era of increased environmental awareness and scrutiny of corporate practices, the intersection of environmental crisis communication and corporate response strategies has emerged as a critical area of study. This Master’s thesis begins an in-depth exploration of this intersection, with a primary focus on the infamous Volkswagen emissions scandal. The Volkswagen emissions scandal that erupted in 2015 not only had a profound impact on the automotive industry, but also reverberated through the global environmental and corporate landscape. The revelation that Volkswagen had deliberately manipulated emissions tests on its diesel cars raised pressing questions about corporate ethics, regulatory oversight and the role of communication in managing environmental crises.