The aim of the research is to analyse the main linguistic strategies that cruise companies use in the world of advertisement. Furthermore, the dissertation offers a historical context of the cruise industry until the present day, and it focuses on the situation and the handling of the COVID-19 emergency. In particular, the study presents two examples of linguistic analysis which refer to two different periods: the first analysis concerns an advertising brochure of the ‘70s, that is the period in which cruise tourism was born. The second analysis examines the websites of the principal cruise companies during the COVID-19 period, and which marketing strategies they are embracing to make cruise tourism rise again.
The cruise industry: a linguistic analysis of strategic advertisements
ODASSO, MARTINA
2020/2021
Abstract
The aim of the research is to analyse the main linguistic strategies that cruise companies use in the world of advertisement. Furthermore, the dissertation offers a historical context of the cruise industry until the present day, and it focuses on the situation and the handling of the COVID-19 emergency. In particular, the study presents two examples of linguistic analysis which refer to two different periods: the first analysis concerns an advertising brochure of the ‘70s, that is the period in which cruise tourism was born. The second analysis examines the websites of the principal cruise companies during the COVID-19 period, and which marketing strategies they are embracing to make cruise tourism rise again.| File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.14240/138128