COVID-19 hit the world and every sector suffered from it. A way to asses the impact it had on certain sectors or certain brands is the event study. This study proposes an empirical analysis of the impact of COVID-19 on luxury fashion brands, a sector that usually is ignored in these types of studies, through the event study methodology.
AN EMPIRICAL ANALYSIS OF THE EFFECT OF COVID-19 PANDEMIC ON LUXURY FASHION BRANDS
POSTIGLIONE, DAVIDE
2021/2022
Abstract
COVID-19 hit the world and every sector suffered from it. A way to asses the impact it had on certain sectors or certain brands is the event study. This study proposes an empirical analysis of the impact of COVID-19 on luxury fashion brands, a sector that usually is ignored in these types of studies, through the event study methodology.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14240/137413