Industria Discografica nell'era digitale: comunicazione e nuovi modelli di business

This essay aims at presenting, in the clearest way possible, the evolution of Music/Record industry in the contemporary era, how the main business model from the late 1900s changed in a digitalized era, where new technologies and new opportunities led to different ways of distributing, communicating and consuming music. The main focus is on the record label deals, how they function, and which other opportunities are now available for artists to succeed, capitalizing on their craft, keeping ownership of their masters and reaching their audience in a ruthless, yet more than ever booming, industry.