Convergenza mediale, strutture e tendenze delle web radio.

One of the most significant phenomena of the last decade as regards the media universe is certainly the unavoidable meeting between traditional and new media. Nowadays any social sector has to face the new technologies and have competence in the Internet world, smartphones and all innovations connected. The purpose of this thesis has, as main object, the analysis of the convergence process between the radio world and Internet. It will describe the dynamics which have led to the birth of the first web radios, to outline this new medial scenery with their main characteristics, their power and their constant growth due to the innovative spirit inherent the Web World. The web radios, new frontier of radio broadcasting, offer to the user something different and new. This analysis tries to emphasize this world without losing sight of the traditional medium. Web radios can move up to date and communicate with young people and some selected groups of users who didn't have any voice in the traditional media. Once a medium meets the Internet world its potentials experience an exponential growth. Time will show if this is for the best.