Il ruolo strategico delle Denominazioni Italiane di Qualità: riferimento al caso del Gianduiotto Piemontese

The aim of this paper is to deeply analyse the controversies related to two different Quality Trademark Indications for food products, focusing the attention on “Made in Italy” and “IGP” quality indications, both for what concerns the implications that this issue has in the international trade practices and also by the point of view of consumers’ perception of the product on the basis of knowledge of these quality signs. The objective of this dissertation is to underlie the increasing need of an international legal harmonization about food products and quality indications, in order to favour more synergy across international borders, thus implying a more fair foreign trade practices. In the light of these considerations I decided to investigate a real case study: “Gianduiotto from Piedmont”, by analysing the bureaucratic procedure in which this Italian product is passing through in order to obtain the “IGP” quality trademark indication. I have carried out this study thanks to the significative collaboration of Prof. Giovanni Peira, with whom I had the possibility to cooperate during my Internship, in particular I had the chance to face directly the scholar research reality and to join the process of drafting the proposal for Gianduiotto from Piedmont, with the purpose of obtaining PGI/PDO denomination and delivering the entire process to the Italian Minister of Economics and Finance.