This study aims to determine the treatment of anglicisms in Spanish advertising. The first part focuses on the language of advertising and the features and use of anglicisms. The second part presents some case studies of Spanish and Mexican advertisements by Fiat. Having analyzed a finite number of advertisements, we are able to claim that Fiat's commercials in Mexico make large use of anglicisms, due to U.S.A. geographical proximity and influence; in Spain, Fiat's advertisements display English terms and expressions with less frequency.
Gli anglicismi nella pubblicità in lingua spagnola: il caso Fiat tra Spagna e Messico
CRISTIANO, MARTINA
2014/2015
Abstract
This study aims to determine the treatment of anglicisms in Spanish advertising. The first part focuses on the language of advertising and the features and use of anglicisms. The second part presents some case studies of Spanish and Mexican advertisements by Fiat. Having analyzed a finite number of advertisements, we are able to claim that Fiat's commercials in Mexico make large use of anglicisms, due to U.S.A. geographical proximity and influence; in Spain, Fiat's advertisements display English terms and expressions with less frequency.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14240/116431