Music industry is undergoing a significant transformation because of the introduction of digital technologies. They change the habits of consumers, and the players should adapt to stay competitive. This master thesis is aimed to analyze the alteration in business models both of the established actors, such as majors, and new entrants to the market. Overall, the majors do not lose their influence and market share, and new entrants show high growth rates.
Business models all'interno dell'industria musicale nell'era digitale
LELEKA, SOFIYA
2015/2016
Abstract
Music industry is undergoing a significant transformation because of the introduction of digital technologies. They change the habits of consumers, and the players should adapt to stay competitive. This master thesis is aimed to analyze the alteration in business models both of the established actors, such as majors, and new entrants to the market. Overall, the majors do not lose their influence and market share, and new entrants show high growth rates.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14240/115827