Da nicchia al mainstream: sviluppi e opportunità nell'evoluzione del modello di business degli eSport

The eSports industry has experienced a dramatic transformation from a niche segment to a mainstream powerhouse within the entertainment sector. This thesis, "From Niche to Mainstream: Development and Opportunities in the Evolution of the eSport Business Model," aims to interpret and analyze the business model of eSports, exploring this evolution comprehensively. The study begins by tracing the history of video games, highlighting key developments that set the stage for competitive gaming. Following this historical overview, the thesis employs several analytical frameworks, including the Business Model Canvas (BMC), SWOT analysis, and PESTEL analysis, to provide a deep understanding of the strategic environment and business dynamics of the eSports industry. The analysis of these frameworks reveals critical insights into the diverse revenue streams, market opportunities, and challenges faced by eSports organizations. A focal point of this research is the case study of the Overwatch League, an ambitious eSports league that ultimately failed to sustain its initial success. This case study offers valuable lessons on the complexities and pitfalls of the franchising model within the eSports context. In contrast, the thesis also examines the story of FaZe Clan, a leading eSports organization that has successfully navigated the industry's challenges. The analysis of FaZe Clan covers its innovative business strategies, brand development, and the financial and operational decisions that have cemented its position in the market. Through the detailed exploration of FaZe Clan's journey, the thesis highlights best practices and strategic insights that can guide other organizations aiming to thrive in the competitive landscape of eSports. By combining historical context, strategic analysis, and real-world case studies, this thesis provides a comprehensive understanding of the eSports business model's evolution. It identifies the key drivers of growth, potential opportunities, and the inherent challenges within the industry, offering valuable insights for stakeholders looking to capitalize on the continuing expansion of eSports.