THE E-COMMERCE MARKET OF ART PROTECTION OF ARTIST’S RIGHTS AND AUTHENTICITY

The rapid growth of e-commerce has transformed the art industry, presenting new opportunities and challenges for artists, collectors, and consumers. This thesis examines the changing landscape of the art e-commerce market, with a focus on protecting artists' rights and preserving artwork authenticity online. The research explores the impact of e-commerce on the traditional art market, highlighting the advantages and concerns associated with online platforms and digital transactions. It delves into the various emerging internet channels and markets to facilitate global art sales. Safeguarding artists' rights is a key concern in the art e-commerce business. The thesis analyses the legal frameworks and rules governing copyright, intellectual property, and moral rights in online art transactions at national and international levels. It investigates the challenges artists face in protecting their work in the digital environment. Additionally, it assesses the role of art market intermediaries, such as online galleries and art markets, in safeguarding artists' rights and preserving authenticity. The study examines artwork verification and authenticity in online transactions, focusing on the role of technology like blockchain and digital certificates. Through diverse research methods, including literature review and case studies, it provides insights into the current art e-commerce market, challenges, and solutions to protect artists' rights and ensure transaction integrity. This thesis aims to improve understanding of the art e-commerce industry's impact on artists, collectors, and consumers. It provides insights for policymakers, art market participants, and stakeholders on establishing a secure and trustworthy online art market, addressing artists' rights and authenticity concerns.